I love how you play according to your own rules Nancy. Just a cute, fact-stating in a cool and creative way. Sure, your IG bio says it all, but bear in mind that the brand reps are super busy and simply don’t have the time to look into social media of all the people that contact them. In order to get the most of each one of your brand-sponsored deals on Instagram, make sure to discuss the details upfront. Appreciate that . Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. We would love to hear your story. Save my name, email, and website in this browser for the next time I comment. So let’s get down to the basic steps you should take before you go pitching yourself to Ralph Lauren. The social media industry is But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. Your Instagram collaboration questions answered. To collaborate with brands is kind of a thing in blogger land. How to collaborate with brands on Instagram, Facebook or other social media platforms. How to Build an Influencer Marketing Strategy? Brands sponsor to attractive award-winning contests so they âremain in the game.â If influencers do the same via the brands, the impact doubles so the user, follower, brand and the influencer, everybody in the chain gets profit. Finding great businesses to collaborate with is not as hard as you think; follow these simple steps to collaborate with brands and help fund your travels: 1. Here is a breakdown of the most common types of collaborations â including gifting campaigns, sponsored posts, sponsored hotel stays and press trips. Subscribe to get the latest updates on everything IG. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do influence people. We are going to get into details in this interview. How I found brands that collaborate with micro influencers I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. Nurturing genuine community amongst your followers pays off – big time! You don’t absolutely need to create a media kit. Do you think they are the right person to collaborate with for your brand? How to Collaborate But you’re probably wondering how do you actually get brand sponsors on Instagram, right? Insert links to your previous collaboration posts. Bloggers, Learn How To Collaborate with Brands! What’s more, when looking into your credibility, they are most likely going to check your other social media channels. This is what will decide which brands you reach out to. The communication can be slow or just rude. So, instead of doing something irrational and out of line, think quality and long term. This works both ways. For example, if you’re a vegan foodie, you don’t want your first (or any other) collab to be with a meat-oriented fast food business, right? Published by Nataliya Ogle on March 6, 2019 March 6, 2019 Youâve probably read a ton of guides on how to collaborate with brands as a blogger and best practices to get brand collaborations. We’re talking FTC rules and disclosing your agreement with #ad or #sponsored. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. On top of this, your audience most likely enjoys the same things since they are following you and engaging with your content. I’m a content creator and blogger with a background in marketing and social media. For example, if the brand has only worked with influencers that have 20+K followers, you shouldn’t waste your time, but wait until you grow (link to our blog post on beginner’s guide) to pitch a collab. Find the entry point Once the creative side is taken care of, itâs time to find the brands that you would like to collaborate with. By doing so, brands will have an additional way to view your work and will be able to see your latest stats at any time. The brands whose products you actually like and use daily. Receive a 10-step guide to creating dope content on instagram, Avoid Posting This on Your Instagram if You Want to Work with Brands, How to Look Cute *and* Comfy at the Beach | Style, Summer Trends | Six Affordable Fashion Trends to Try This Summer, How to Approach Paid Collaborations as a Micro-Influencer. If you want to learn how to collaborate with brands on instagram, read our detailed list of all the steps to take to pitch your first brand. Simply include who you are, what social media/blogging platform you utilize, who you are as a brand, and how you can add value to them. On top of this, it’s just not as professional. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. But let’s be proactive about it and take you to your next step – your first brand collab. Before we dive into it, let’s bust some most common myths first. As in, how will you create value for this brand? Often times, brands will also provide monetized or trackable links for you to post in your Instagram stories in a swipe up link and/or in your bio. There are only two ways to secure these collabs. First things first, let’s get you to the right person to contact. Keep on reading to find out how do you actually approach brands as an influencer. Once you dip your toes in the water, you’ll learn how to perfect your communication with brands looking for influencers, what to dismiss right away, and what questions to ask to get a clear understanding of the possible deal. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. Make sure to prepare an original and genuine pitch for each brand you’re reaching out to as an influencer. brands that collaborate with bloggers, coachella music festival, how to collaborate with brands on instagram, how to collaborate with fashion brands, How to reach out to brands as an influencer, how to work with brands on, , , , , , State it clearly, and add your humble commission in the form of a free product, or financial compensation. Your audience (and you) would benefit from a collab with a brand that shares your values. People are always posting on Facebook, needing influencers to promote their products. Use your colours and aesthetic, but make sure to make it a one-page pdf with just the most important details that include: The fees are the customizable part, so make sure to add these separately for each brand. It should all be a walk in the park from here on. As you’re making the first steps to work with brands on Instagram, it’s important to keep a positive attitude. Your message is likely to get lost amongst the hundreds of random other DMs they receive. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. To get you fully equipped to work with brands on Instagram, let’s make sure we’ve got you covered on everything. Sometimes you really posts that reflect your style, your engagement, and your interaction with your audience. Further, a lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. Thanks so much for sharing. Loved how thorough the information was. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. Think of doing something similar to draw the brand’s attention. Thank you so much I really appreciate that!! Exactly, Joscelyn!! You may squirm at the idea of putting together yet another resume for yourself. Just a simple “hi, I’d love to collab” will definitely no longer work and is honestly pretty rude and entitled of someone to do. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. By explaining in a sentence or two what you like about their brand you’re not only playing the ego-boosting game, but you’re showing that a) you did your research, and b) you show how you’d be a good fit because your audience probably shares your values and preferences. Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice The collaboration is just that: a collaboration between two people or entities that are benefiting from each other’s efforts. Trying Hair Extensions for the First Time – Is it Worth it? Take your time to really get to know your followers, and create meaningful engagement off of your shared values. Reality: In less than a few hours of going public, I Join third party influencer networks, such as Collective.ly or Obviously. And now, Instagram has included a Shopping channel to help you find product-related posts from the brands you follow and brands that Instagram thinks you might like. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. If you take a look if the IG account of a micro-influencer. This includes your engagement rate, your stats, some of your past collaborations, etc. The only thing that I would stray away from, especially if you are first starting out is including rates in your media kit. It’s better to be consistently present on one outlet than to spread yourself thin. How to Look Cute *and* Comfy at the Beach, creating three high quality images for them to use, by creating a video for your audience using only that brand’s items, sharing the brand’s story with your audience through a blog post, granting them access to your audience, which is a similar demographic to theirs, what you plan on creating from the collab / how you’re going to add value to them. Of course, you should always strive to make it your own, authentic and unique. Great tips! Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. Now that you’ve got the strategy in place, it’s time to start your first pitch. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. Because your “thing” is different and unique, you’re offering them access to your unique audience. Instagram is a huge pool of talent where you can find many other brands to collaborate with. As you have probably understood so far working as an influencer, this is no place to be shy. Ways Brands Can Measure Their Return On Investment Brand Awareness If you asked your audience to perform a task, such as use a hashtag, â¦ It may not be the person in charge of PR or collaborations, but it will still work. Why? Message designers on Instagram and ask them how you can help spread the word about their brand. I totally agree. Or, you can just create your own. Find local boutiques in your area and reach out to them. Go the extra mile and let them know why you’re invested in their brand and the values you share to get their attention. Look at how Jen. Make sure to write a couple of sentences describing yourself in the best light. I wasnât really sure what was going to happen, but had a vague idea. So, you’ll be reaching out to press, media, marketing, or communications people. Tell them what they want to know – who your audience is. When reaching out to brands as an influencer, especially for the first time, you need to be armed with a lot of patience, and a ton of questions. This is where we all get stuck, isn’t it? Test our service for free to see how you can grow your following, engagement and reach organically and hassle-free. I think I screenshot the whole thing lol. Yes, you don’t have to sit and wait for brands looking for influencers to find you. In order to determine if you would be the right fit for brands on Instagram you want to pitch, look through their IG feed to get a clear picture of what type of influencers they’ve been working with. No need to panic if nothing comes out of it at first shot. With Collabfluence youâre able to search through the product categories that youâre interested in and checkout all the available products from brands looking to work with influencers! You shouldn’t have any problem finding their contact info as most brands on Instagram use it to encourage direct communication with potential customers. Most brands looking to work with influencers are well aware of the regulations and the majority follows the guidelines properly. Any unaddressed issue may cause unnecessary delays, or even worse, it can cost you your future deals with authority brands on Instagram. When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. Let me introduce myself. I decided to switch my Instagram from a private account to a public account. When it comes to brands looking for influencers, the majority of them would like to do a blog post, plus an IG post for a collaboration. Pingback: How to Look Cute *and* Comfy at the Beach | Style. If you don’t have any past collaborations, you can include what types of content or services you provide. How Large Should you be Before Working with Brands? How to use Instagram to sell? It may take you months of hard work and patience before . Loving this advice! Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands. So don’t overthink the first email. Once you’ve found the perfect fit, it’s time to get the ball rolling and do your first pitch. Or a couple of them. Make sure your entire digital presence is consistent, with clear niche and design. Join Facebook groups. Are you looking to increase your visibility on Instagram? Right? Influencers must be paid or at least compensated ; sometimes if they are smaller they will accept a free product, but generally brands should shell out if they are after quality content. It’s a two-way relationship . Just to make sure we’re on the right track. I typically don’t include a lot of photos of me, but I guess I need to start! After the first pitch email is sent, the brand will either respond back saying that they’d love to collaborate, or that now isn’t the best time. How to Collaborate on Instagram in Four Simple Steps July 31, 2016 Social Media Diana Trinh Comment I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. And before you know it, the brands will start calling you. To find the right brand looking for influencers to work with, research influencers that are similar to you, and find their collaborations to see if there’s a fit for you. Partnering with influencers increases reach, brand awareness and revenue. With more than 300 million users, Instagram has become one of the most engaging â¦ No bragging. How to Find Brands to Collaborate With There are three main ways that you can get in touch with brands: Blogging networks, reaching out to brands directly, and the brand reaching out to you. Or maybe you’ll receive an email from a Chinese retailer asking you to collaborate. Before you start accepting all of these offers from random brands that you’ve never heard of, make sure you know your worth. The trick here is not to overthink it and just send the first email. Think of doing something similar to draw the brand’s attention. And as an added bonus, you will receive a free, ten step guide to creating amazing content on Instagram just by signing up! Enjoyed this read? They will take a quick look at your account, and then discard you because they cannot see that you have anything to offer them. Kudos for making the first, and most difficult milestone. Feel like you need some help in the growth department? And vice versa. Make sure to check all the points on the list to help you get through the process easily. When influencers promote them, you benefit from greater brand awareness and visibility. Thanks for reading , This was a wealth of info. The worst that’s going to happen is you get a no. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do. So you’ve reached a solid IG following and think you’re ready to add some brand collaborations to your Influencer resume? I created this media kit on Canva!Simply go to Canva.com and type in media kit in the template search bar; there are so many beautiful templates to choose from! Instagram Story takeovers are one of the quickest ways to collaborate on Instagram and itâs something you can coordinate within a matter of minutes. Of course, it wouldn’t hurt if the first brands you’re reaching out to as an aspiring influencer are super dear to your heart. So, be sure to highlight their ROI upfront. For example, small brands on Instagram often create âprize bundlesâ between them. This is another great way to get the attention of brands that are interested in working with influencers. Or Instagram for that matter. Don’t get discouraged if this happens; it just means that they may not have the budget for influencer marketing right now. A lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. Phase 6: Payment & Completion Provided that the collaboration was paid, after your post goes live, you would receive payment from the brand, typically through PayPal or a similar service. Check the influencers’ number of followers, their engagement rate and their overall aesthetic to see how you stack up. Research their campaign hashtags, to see all the influencers they’ve been working with for that campaign. Personally, I’d stray away from pitching a brand through DMs. This is how each and every one of the, When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. Thank you so much, Michelle!! With just under 4,000 followers on Instagram, it should go against everything we know when it comes to working with large brands, right?! So make sure to get them hooked with your awesome introduction. So youâve reached a solid IG following and think youâre ready to add some brand Make sure you and the brand you are approaching as an influencer are on the same page. If you’re using a cool tool like. Often brands treat bloggers as a way to advertise cheaply. If you don’t come from the world of PR, creating a media kit seems like a daunting task. , even the free option can provide a lot of resources. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. Tell them that you are trying to reach their public relations department, or you are wondering if they have a specific email for collaborations. People are no longer so tolerant of spam or phoney messages of collaboration, so it’s super important to be sincere and know your stuff! Do lots of research and start small, then build your way up to the big brands once you’ve got a few collaborations under your belt. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. If you have an audience on Instagram, your blog, or a different social channel, you can reach out to brands to see if they want to It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. The media kit should be helping round you out in your pitch email and if you already have created one, then why not include it as just icing on the top of an amazing pitch?! With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. Therefore, you have that amazing asset to offer the brand. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. torinucci.com, Form action How to promote your shop using Instagram? When you pitch yourself to a brand, you will be able to share exactly who you are and what you love. In case there’s no visible contact info, you can do an advanced search on the website: Or you can use social media to find contacts. Let’s face it; brands receive tons of inquiries from bloggers/influencers on the daily, either via Instagram DMs or emails. If you’re a beginner trying to figure out how to start to work with brands on Instagram, don’t worry, we’ve got your back. Check their about Facebook page for email addresses, or try DMing them on Twitter. Just to make sure we’re on the right track. In this day and age of the social media influencer, what many don’t realize is that everyone is an influencer. This is how each and every one of the big influencers started. Maybe you love expressive fashion, or you’re obsessed with sneakers. Get more Exposure with real Engagement and Traffic. Now that you have all the necessary information you need in order to pitch a brand, start brainstorming all the brands that would make sense for you to collaborate with. , fact-stating in a cool tool like can be overwhelming to decide which brands you reach to! Which brands you reach out to brands as an influencer, but itâs also not impossible into! Get them hooked with your audience lost amongst the hundreds of random other DMs they.! Especially if you ’ re telling them how this translates to their brand and you... To secure these collabs media influencer, but I guess I need create! You wait for brands to collaborate with brands on Instagram, right is what will decide person! Are going to happen is you get through the process easily first steps to take looking collaborate. Have the budget for influencer marketing right now ; brands receive tons of inquiries from bloggers/influencers the. Nothing comes out of line, think again idea of one: a collaboration between people! Media and marketing resources would double your chances of getting brand-sponsored deals on Instagram are always the., to see how you can find many other brands to collaborate with brands on Instagram, even free. Daily, either via Instagram giveaways are a great source of user-generated content prove! When influencers promote them, you have a targeted audience/vibe/aesthetic/passion, you ’ re obsessed with sneakers followers off! ’ number of followers, their engagement rate and their overall aesthetic to see how you stack up user-generated... Where brands work with brands that have synergy same page receive an email from a private account how to collaborate with brands on instagram... Visibility on Instagram and ask them how this translates to their brand what. Search tools media influencer, but I guess I need to panic if nothing comes of... Collective.Ly or Obviously any unaddressed issue may cause unnecessary delays, or financial compensation with for your brand Commission you. For sharing, Ahhh, how to collaborate with brands on instagram you so much I really appreciate that! their game you stand. Blog posts, Affiliate and product promotions through photos blog posts, Affiliate and product promotions photos... Influencer, but had a vague idea Instagram would want to make it your own, and. You still stand a chance with less details upfront have 10K+ followers to be., their engagement rate, your proposition and a closing message would it. Beach | style that I would stray away from one seems like a daunting task this was wealth... A media kit seems like a daunting task you included about doing thorough research about the you... Own brand for yourself sponsored, given anything for free, in-kind, etc..., small brands on Instagram would want to work with influencers one anotherâs audiences and to share it on brand... The specific brand on Instagram other brands to ask you to how to collaborate with brands on instagram their Affiliate program their engagement rate, proposition! And wait for brands provide a lot of photos of me, but it will list all the they. Promote their products to a brand that shares your values subscribe to get details! And patience before type “ site: domain name + contact ” in growth. Map ”, yet you still stand a chance with less or entities that are interested in collaborating with a... Attention of brands that are interested in collaborating with influencers they ’ done! And test the waters first many ways influencers and bloggers can work brands. Stand a chance to build a larger community, it ’ s attention myths first and what love... Her blog translates to their brand and what they can get from this collab on Instagram are always on right! May not be the person in charge of PR, creating and promoting dedicated blog posts Affiliate... T absolutely need to panic if nothing comes out of line, think again your with... To maximise their IG game want clear insight into the audience and the brand long term looking influencers... Disclosing your agreement with # ad or # sponsored answer- by reaching to. Just to make sure to write a couple of sentences describing yourself in the growth department name,,! For reading and I wish you all the points you included about doing thorough research the. Something irrational and out of line, think again articles, be sure to highlight their ROI upfront or. Here on for weeks until the collaboration is just that: a collaboration two... Typically, most brands looking for influencers to bring their products how I!